The Dapper Report: May 2018

, by Unknown

Acqua di Parma | Dolce Vita

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I'm super happy to tell you that I teamed up with Acqua di Parma.

I'm feeling very connected to this Italian perfume label because I'm using their fragrances for years now. I even have the bathe robe and I totally love it.

What is the first thing you relate to this brand. The bright yellow color. Doesn't you?

But do you know the meaning of it?

It is the signature color of Parma. Yellow is the color that has characterized the facades of the most elegant buildings since the 18th century.

For me Acqua di Parma is the expression of Dolce Vita. It is elegant, fresh without being flashy.

I always have this image in my head of a couple driving though the sunny Tuscany in an old-timer while smelling this fragrance.

"Luxury defined by subtle details the inexperienced eye could miss, selection of materials, impeccable manufacturing, handcrafted finishes, perpetuating centuries of tradition to find new life in contemporary designs". This is how Acqua di Parma defines luxury and I totally agree.

It all started in 1916 when Italian perfumers wanted to creat a brand-new fragrance in a little laboratory in the city center of Parma.

The fragrance should be associated with the region of Parma thats why they decided to creat a fresh and modern one compared to the fragrances of this time.

It became the first Italian Eau de Cologne. The most striking thing was the purity of Acqua di Parma Cologne.

They just used the most exclusive natural ingredients.

From this day on the composition has never been changed

Until 1930 the iconic Art Deco bottle was used and became the hallmark of Acqua di Parma. Over the years it became the favorite perfume of Hollywood stars and became more and more famous.

In the past and even more today Acqua di Parma implied unmistakable Italian style and elegance.

In 2001 LVMH bought Acqua di Parma. This enhanced the brand's international appeal and led to production of new products like Blu Mediterraneo.

Today all fragrances are still strictly produced in Italy and can be bought all around the world in the most exclusive department stores like Lafayette, Harrods, Bergdorf Goodman, Saks, Barney's and many more.

I can really recommend Acqua di Parma to you. It is perfectly for the summer and brings some Dolce Vita to your every day life.

Wishing you all some sunny days!

Cheers,

Marc

P.s: Special thanks to Acqua Di Parma & the team of Question de Style.

Below you can shop the fragrances.