The Dapper Report

I’m back!

Dear guys, I’m back!

Perhabs you noticed that I didnt wrote new blog posts the last few month and you wondered why. There were a few reasons I want to share with you.

First reason was my preliminary examination I passed this March. It was a very tough time for me because of learning and a lot of pressure to fail.

My top priority during this time was definitely university and my hobbies like my blog had to wait.

Second reason was to increase my Instagram popularity because I noticed that a lot of people are more into browsing through some pictures than reading a whole article. That’s why I decided to focus on Instagram.

Now I’m back, still under pressure because of university but I can’t stand the pain to lose sight of my blog.

The next days I’ll post about some things that happened in the meantime.

First I like to start with a topic which means a lot to me because I thought about it for a long time.

"Why isn't Germany a bigger player in Fashion industry?"

Like you could already have seen I went to Milano a few weeks ago.

During this time the image I had in my mind about Germany was stabled. Germany is really not a big player in Fashion Industry and that could also be seen on the streets of German cities.

On paper, Germany should be the fashion capital of Europe.The country is Europe’s largest national economy and its biggest consumer of apparel and footwear.

Germany is also home to some important luxury brands — Hugo Boss, Escada & Jil Sander — as well as the birthplace of sportswear giants Adidas and Puma. Fast-fashion houses like H&M and Zara counts the country as its biggest market.

Berlin alone has ten fashion schools, a Mercedes-Benz Fashion Week and more than five leading fashion trade fairs.

So why is Germany not a significant influence in international fashion? New York, London, Paris and Milan are globally recognised fashion capitals. The same cannot be said of Berlin, Hamburg, Munich or Cologne.

The German taste for understatement and simplicity may also be part of the reason for the country’s relatively small fashion influence. With a few notable exceptions (Hugo Boss, Jil Sander and Escada), Germany’s biggest clothing brands are positioned at the middle of the market, delivering practical basics and styles that serve the tastes of the country’s ageing population.

In fact, Germany is home to many of the biggest fashion brands you’ve never heard of, if you aren't German. For example the fashion group Gerry Weber ranks in the top 100 of the world’s largest fashion firms, along with Hermès and Prada.

Germany’s relative lack of fashion influence can also be linked to the country’s political history. Since 1871, when the Germanic states were first united, the country has repeatedly been broken into pieces and put back together again. Splitted into East and West after the Second World War, Germany spent most of the second half of the 20th century divided into two different economic and political systems.Even today, the country seems to be divided — between the thrifty north and the wealthier south and by the insularity of its 16 Bundesländer (geographical states), which each retain a measure of sovereignty.Maybe the situation would be another if the German fashion inustry had been focused on one location, like Berlin, Hamburg, Düsseldorf or Munich. Perhabs Germany would be more internationally recognized than it is today.

So dear guys, let's change the fashion-image of Germany. Let's be more than tourists wearing sandals and tennis socks. We have to become a little braver and we have to try something new. Let's show the world that Germany got style!

Yours faithfully,

Marc

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Trend Report – That is what WE want to see

Did you ever reflected on why there are new presentations of the big fashion houses in New York, London, Milan and Paris twice a year?

Or why retailers like Zara and H&M are changing their collections eight times in only 12 month ? Well the answer to this question is ... You!

Fashion weeks are done, trends are set and we know what to wear the coming season.

This is the endless circuit that moves this multibillion dollar industry.

We often complain about the fast moving society but then again we are those people who always ask for something new. Why?

Because we are trying to define ourselves. We want to bring out our character to let other people see who we are, we want to be unique.

Since time immemorial, humans tried to define theirselves with fashion and it stayed

the same until now. (e.g: the old pharaos in Egypt were the only persons authorized to

wear the atef-crown & nemes headdress, during the Renaissance only the kings wore

purpure & the Sansculotte refused to wear breeches during the time of the French

Revolution and set the first tile for our current pants design)

And the same you could see if you have a look at the audience at the presentations

during fashion week. Different characters, with different styles and different ways to

present theirselves. The requirments of fashion are to satisfy all special needs of these

customers .

So the fashion designers need to have a fine grasp for upcoming trends and the needs of

the people. So it’s all about give and take, like in nearly every area of life.

This is what the designers are going to give to us next fall/winter (F/W

2015 season) and what we are going to take!

1.Calf skin & sheraling:

Next Fall/winter season’s big issue is going to be calf skin and shearling. Not only on coats but also on backpacks, shoes and nearly every accessory you could imagine.

Especially during LMC you could see it on nearly every runway or presentation. Oliver Spencer, Burberry Prorsum, Tiger of Sweden, J. W. Anderson & Belstaff only to name a few who decided to work with calfskin.

2.The undone look:

The way out of bed became a fashion statement. Dishevelled hair, oversized shirts and pants and color blocking at its best. „Fashion? I don’t care!“, that’ll be the statement for next winter. Texture, color and pattern mix all in one outfit. Size ? Doesn’t matter, you only need a belt to keep your pants at the right place. That is what we all saw during Milans presentation of the most influenced fashion labels like: Bottega Veneta, Jil Sander, Iceberg, Versace & Missoni.

3.Cord

I never thought of me saying this but Cord is coming back and this is not an ideal threat. Cord is a very controversial discussed issue from the beginning of time. And now an even bigger one. In the mind of most people cord is connected with old men who aren’t interested in their styling anymore. Nonetheless a few designers brought this fusty piece of fashion history back on the runways. New cuts should arouse the interest of young style-conscious men. That’s defintely the plan of Boglioli, Dunhill & Ermenegildo Zegna. It’ll be interesting to see if this trend will be consumer-captivating.

4.Turtlenecks

Last but not least: The turtleneck is back! A classic had found his way back into the hearts of the designers. Next winter the turtleneck will replace the shirt and tie under a suit or is going to be worn in a nonchalant way with dress pants and a coat.

You simply cannot do anything wrong with classics like a turtleneck. Lanvin, Hermès, Louis Vuitton & Berluti would agree on that statement.

Conclusion: Now it’s up to you! Decide which trend fits best to your personal needs. But if you are not excited by the current trends don’t worry, the designers are already back on their desks to create something brandnew especially for you!